Overview
Worked within a team, taking the lead on the ad design.
The goal was to create three visually consistent ads that connect with adult men balancing work, home, and family life.
Problem / Challenge
Reaching this audience without overcomplicating the message.
A major challenge was working with AI imagery. Many generations had issues with anatomy (unnatural limbs, awkward proportions, unrealistic poses), which made the visuals feel off or unusable.
It took multiple iterations using ChatGPT Plus and careful selection to find images that felt believable and natural.
Process
Used AI to generate base visuals, then refined everything in Photoshop.
Focused on everyday, relatable moments:
• yard work
• carrying groceries
• time with kids
Adjusted compositions, lighting, and overlays to keep the ads consistent and polished.
Design Decisions
“Easy Life. Easy Tone.” became the core message.
• Clean, bold typography for quick readability
• Color overlays to unify the campaign
• Real-life scenarios to reflect the target audience
• Minimal copy to keep it direct and effective
The visuals emphasize ease, reliability, and comfort rather than performance or intensity.
Outcome
A cohesive set of three ads that position Reebok as a practical, everyday choice for men.
The campaign highlights comfort and simplicity in real-life situations.
Tools Used
- Adobe Photoshop
- ChatGPT Plus
Gallery
Visual Highlights
